Buyers spend an average of 5 months looking for homes before they finally purchase. That means it's important to act like a salesperson and follow up on every buyer lead that reaches out to you. Here are 3 tips for how to keep buyers interested in your house.
1. Respond Quickly! This is the number one tip. The faster you respond, the more likely a buyer is to continue interest. 94% of buyers said that they expect a response within 1 hour and studies have shown that reacting within 5 min makes a buyer 78% more likely to schedule a showing than responding within 30 min. In the age of instant communication, fast responses work best for keeping buyers moving!
2. More followups - In the sales world, for everything from selling a car to donation requests, it is known that it takes between 5 and 6 emails / calls / texts to get the average person to respond and take an action. Don't be afraid to keep reaching out if they have communicated with you. The best way to do this without alienating the buyer is to add them to property update communications (see below). Just be sure to stop communicating if they tell you they aren't interested or don't want more messages.
3. Create a house mailing list (and make sure to add everyone as a bcc: so that you aren't exposing their details to others on the list) and send out updates about the house to everyone that has communicated with you. A good example of updates are the open house schedule, any special events, and notifications of price drops or other changes in the listing.