As potential buyers scroll through listings, engaging photographs will grab their attention, but a well-composed listing description can motivate buyers to take action.
The most important elements of your description are:
An attention-grabbing opening statement
Compelling, descriptive words
An effective call to action
Fair Housing Act restrictions and MLS length limitations may apply to your listing. Each MLS varies how many characters your description may contain.
Please note the public description may NOT contain personal contact information. The MLS prohibits this for privacy protection reasons. Your contact information will be entered into the MLS in fields viewable to agents only, and into any 3rd party showing app your MLS permits, such as ShowingTime, ShowingSmart or Broker Bay etc.
Your listing description may also NOT contain any terms of financial incentive or compensation as per recent NAR settlement guidelines.