As potential buyers scroll through listings, engaging photographs will grab their attention, but a well-composed listing description can motivate buyers to take action.
The most important elements of your description are:
Smart formatting
An attention-grabbing opening statement
Compelling, descriptive words
An effective call to action
Take a look at this article for all our tips on how you can craft the best real estate copy to help your house stand out from other listings in your area.
Fair Housing Act restrictions and MLS length limitations may apply to your listing.
If you opt to write your own property description, the system will guide you to avoid certain keywords or phrases to ensure the Fair Housing Act is not violated. Words or phrases that are not permitted will show in red underneath the description field.
HomeLister offers a service to help you write a strong description for your property. If you are interested in adding this service, it is $89 and you may add that here: https://www.homelister.com/my-services.